How to Increase Website Traffic - Online Advertising

The fastest way to generate traffic is to buy it. While most of the traffic generating strategies are free, it is often best to spend some money to bring some quick visitors while you are creating and testing your site. This will allow seeing if your site works or not, get you some income, and let you quickly see what kind of advertising works best for finding good customers.

The last part is a key -"See what kind of advertising works best for finding good customers." As you place online ads you're going to quickly find out what kind of words/phrase/offerings bring the most/best people to your site. This is important because as you find out what attracts your target market to your site, you re going to turn these top-selling ads into emails, blog posts, articles, videos, and possibly new products to sell.

Knowing how to run effective ads, where to run them and how to track which ones are effective and which are not will be the main focus. To get started take a look at the foundation for any advertising venture on the internet. That is, let's take a close look at your "keywords", what they are and how you will use them. Your keywords are the basis of everything you will do online.

Once you know what keyword bring you the most and the best site visitors, you will create ads around those keywords, send out e-mail on topics related to those keywords, write blog posts and articles that discuss those keywords, and create videos, special reports and books centered around those keywords.

To practice writing ads and start to get a fell for which keywords attract attention, as well as get some traffic to your site to see if people respond well to what they see, take a look to free classified ad sites.

These site will no be very effective in telling you which keyword are attracting the most visitors and the visitors that you do attract may not be the highest quality - but hey! It is free. Even more important free ads will also give you a chance to really fine-tune your web site so once you start spending money on ads; your site will be much more effective in converting them to leads.

There are thousands of possible keyword combinations you can try online and this can potentially get very expensive very quickly. To really make your ads effective, you want to take some time to get into heads of your prospects. By applying some brain power you can eliminate a lot of the keywords that will be less effective and find some real diamonds that others have not find yet!

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Easy Profits Using PPC In Your Affiliate Marketing Business

PPC or Pay-Per-Click in full is one of the four basic types of Search Engines. PPC
is also one of the most cost-effective ways of targeted Internet advertising.
According to Forbes magazine, PPC or Pay Per Click, accounts to 2 billion dollars
a year and is expected to increase to around 8 billion dollars by the year 2008.
Let us take a quick look at how PPC Search Engines work.

These engines create listings and rate them based on a bid amount the website owner is willing to pay for each click from that search engine. Advertisers bid against each other to receive higher ranking for a specific keyword or phrase.

The highest bidder for a certain keyword or phrase will then have the site ranked as number 1 in the PPC Search Engines followed by the second and third highest bidder, up to the last number that have placed a bid on the same keyword or phrase. Your ads then will appear prominently on the results pages based on the dollar amount bid you will agree to pay per click.

How do you make money by using PPC into your affiliate marketing business?

Most affiliate programs only pay when a sale is made or a lead delivered after a visitor has click through your site. Your earnings will not always be the same as they will be dependent on the web site content and the traffic market.

The reason why you should incorporate PPC into your affiliate marketing program is that earnings are easier to make than in any other kind of affiliate program not using PPC. This way, you will be making profit based from the click through that your visitor will make on the advertiser’s site. Unlike some programs, you are not paid per sale or action.

PPC can be very resourceful of your website. With PPC Search Engines incorporated into your affiliate program, you will be able to profit from the visitor’s who are not interested in your products or services. The same ones who leave your site and never comes back.

You will not only get commissions not only from those who are just searching the web and finding the products and services that they wanted but you will be able to build your site’s recognition as a valuable resource. The visitors who have found what they needed from you site are likely to come back and review what you are offering more closely. Then they will eventually come back to search the web for other products.

This kind of affiliate program is also an easy way for you to generate some more additional revenues. For example, when a visitor on your site does a search in the
PPC Search Engine and clicks on the advertiser bided listings, the advertisers’ account will then be deducted because of that click. With this, you will be
compensated 30% to 80% of the advertisers’ bid amount.

PPC is not only a source of generating easy profits; it can also help you promote your own site. Most of the programs allow the commissions received to be spent for advertising with them instantly and with no minimum earning requirement.
This is one of the more effective ways to exchange your raw visitors for targeted surfers who has more tendencies to purchase your products and services.

What will happen if you when you integrate PPC into your affiliate program?

PPC usually have ready-to-use affiliate tools that can be easily integrated into your website. The most common tools are search boxes, banners, text links and some 404-error pages. Most search engines utilize custom solutions and can provide you with a white-label affiliate program. This enables you, using only a few lines of code, to integrate remotely-hosted co-branded search engine into your website.

The key benefits?

Not only more money generated but also some extra money on the side. Plus a lifetime commissions once you have referred some webmaster friends to the engine.
Think about it. Where can you get all these benefits while already generating some income for your site? Knowing some of the more useful tools you can use for your affiliate program is not a waste of time. They are rather a means of earning within an earning.
Best know more about how you can use PPC search engines into your affiliate program than miss out on a great opportunity to earn more profits.

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3 Main Basic Things Every Affiliate Marketer Should Know

Every affiliate marketer is researching for the best paying and the most successful market that gives the highest revenue. Some of them think that is will help them to succeed if they choose the most payable niche. But for real it is much more complicated. Only proven marketing practices over the years and hard work of every day will show the best results.

There are some tactics that have been around for couple of years with online marketing and still is continuing to work and give the results for affiliate marketers. In this article I will describe three main tactics, which will increase you revenue and increase traffic to your websites.

1. Use one website to promote a single product.

Do not try to put everything all together on one website just to save some money on web hosting. The best choice will be to have one website which is concentrated on one product or service. Do not jump from one product to another.
Add some tutorials and product reviews to your website, so you visitors will see what you are offering and will have better understanding what this product or service can do.
Additional blog on you website will be a great ideas as well. Write articles which will highlight the uses of the product. Make eye catching titles and headers, to attract more visitors.

2. Offer a free gift to your readers

Based on the current research, sales a closed only on the sixth contact with the prospect. So make sure you give a value to your customer to make him leave his/her contact information.
Use autoresponder messages that will be mailed to your prospects. Make them come back to your website. Send them only useful information, some testimonials and advantages of the product they are going to purchase.
Concentrate on the important point of the product like: how they will benefit from the product, what they will gain etc. Avoid using words such as: free, money, online income etc, because there are spam filters that close that kind of contents, before it reaches the receiver.
That way you will build positive relationships with your customers and they will trust you, and will be willing to buy from you.

3. Get targeted traffic

Just take an example: you are online marketer and accidentally you have arrived on Dog Trainning website, the results: you will leave in 5 seconds and never will be back, unless you are a fun of dogs. You have to make sure that people coming to your website are interested in what you are offering.
To make that happen write articles, reviews, reports, posts and much more. This way you will be able to locate publications in areas where your target customers located.
To make it work, you have to write a minimum of 2 articles per week, with at least 300-600 words. By continuously doing that you will be able to get as many as 70-80 targeted visitors to your website in a single day.

Keep in mind that only 2-3% of your visitors possible buy your product, so never get disappointed if there are no results after 2 weeks of hard work! Try to use these tips for several affiliate marketing programs. You can end maintaining a good source of income and surviving in this business that not all marketers can do.

Besides, think of the huge paychecks you will be receiving!


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How to Build Your List in affiliate marketing? Guide to build your mailing list!

Let's assume you already have chosen the affiliate program you would like to join and now you need to start making money with it.

My first suggestion will be to build a list of subscribers. Your list is the ultimate tool for keeping in touch with your website visitors. You will hear many, many times about how having a huge list of subscribers can literally mean big income for you.

Having a huge subscriber list allows you to generate mountainous income by selling multiple times to the same customers over and over again. When you need money, all you have to do is find a quality product and endorse it to your subscribers.

With an opt-in list you can get massive high-quality traffic to any website instantly.

Having a large subscriber list also opens many doors for you. You will have greater success getting partners, as well as opportunities literally thrown at you.

The benefits are endless...

Create a weekly newsletter. This is a great way to start out building your list. Create a free gift package, maybe a report, an ebook, software, etc., that you can provide to your signups as incentive. Make sure your signup form is placed predominately on your site.


STEP IT UP

1. Be creative and find ways, whatever it takes, to get customers to sign up to your list. Once a customer is on your mailing list, they're a prospect (and hopefully a new customer) for life! Repeat sales will be the lifeblood for your business.

Promote your mailing list EVERYWHERE possible! In your email, on your website, your auctions...EVERYWHERE! Find clever and unique ways to get your list information out there! Use your own creativity and come up with some "never before seen" ways to attract new subscribers! Browse the net and see what other retailers are doing. This is so important that many websites actually setup an entire domain name just for their opt-in list!

2. Let's assume you have a newsletter subscription box that allows your readers to sign up for your newsletter. You have a free offer for signing up, perhaps a "Special Report" that readers won't want to miss out on so they'll subscribe, or even a special sales promo for those on your list.

The subscription box is setup very nicely and sells effectively, getting dozens of new subscribers each day, but unfortunately once the new prospect subscribes, a simple little "Thank You For Subscribing" page shows up to confirm their subscription.

That's very nice and all, but the greater lesson here is that this is another page on your site to SELL! Why not put another offer on your "Thank You" page as well! This is PRIME advertising space.

The offer doesn't have to be obvious or annoying. Actually, the offer should be something extremely subtle. You don't want to keep bombarding your visitors with popup ads or flashing neon sales promotions... one sales pitch after another. By doing that, you lose credibility and trust!

But by being a smart website owner, you do want to effectively sell at every turn and take advantage of every opportunity.

In fact, more and more I’m finding an OTO (one-time-offer) on thank you pages. This is where you can place a valuable product or service for a special, lower price, and the offer is only seen one time. You already have their attention, so make the most of it!

3. Submit your Newsletter to all the Newsletter directories you can find, there a plenty of them on the net, and some of them get really big traffic every month. If your articles are good quality and informative then newsletter and website publishers will be interested and your work could end up being published in endless newsletter editions and hundreds of websites. Not only will this increase your credibility, it could result in 1000's more visitors, this is because at the end of all your articles which you allow others to publish will be a link back to your site. Don't forget also if lots or your articles are published on websites then your link popularity will improve drastically. This will result in higher search engine rankings in Google and the other engines which use link popularity as a ranking factor, which or course means lots more visitors and profit for you.

Thank you for reading,
Edward

Useful Advices For Affiliate Marketers - Beginners Part 2

6. Try Different Programs

If one particular program doesn't seem to be working for you, try another one.
Affiliate programs don't look the same. They offer different products, services, and payment structures. Some programs will have a lifetime payout on sales while others will limit it to 30-90 days. Some programs allow much more flexibility in the types of ad units available, as well as colors and design so it fits better on your site's layout.
Also, check your favorite vendors to see if they run their own affiliate program. Sometimes you can go directly to the source. You're not limited to big affiliate networks.
Integrate systematic ad testing into your strategy to maximize your profits.

7. Write Timeless Content

Your old content can still be valuable even though it's no longer on your front page. Take advantage of the long term opportunities by making sure you provide timeless content.
If visitors come across your older content first, and find that it offers dated information, they will leave right away. Of course, information moves forward, so relevant content changes quickly. You can make your content timeless simply by adding links to your updated articles on your old ones.

Many platforms allow you to show "most recent" or "most popular" or "related articles" on every page, so no matter how old the article is, it will always show access to your new ones. Your old content can make money for you indefinitely.

8. Be Patient

Affiliate revenue grows and builds up with time. Remember that some programs offer lifetime payouts. If you refer a visitor, you may continue to make money from that one visitor even if he doesn't come back to your site. Also, as long as you have referral links still active in your old posts, they may still payout for you.
Affiliate programs aren't a get rich quick plan, but it provides opportunity to make passive income in the future.

9. Stay Relevant

Keep up to date on the latest offerings of your affiliate programs. New ad units, advertisers, and tools are constantly being added to improve usability and be more visually appealing. Small changes go a long way in motivating action by readers. You may be left out in the dust by being complacent with your strategy.
Don't get lazy about monitoring trends and exploring new opportunities.

10. Content Comes First

Above all else, your content must be your highest priority.
Your content is your foundation, the life blood on which the site exists. Without valuable and helpful content, readers won't come. Focus on providing excellent content, and the monetizing strategies will work out.

Once you start compromising your content to cater to the affiliate programs or any other money making venture, you will lose your readers. Once that happens, you will lose the opportunity to receive any earnings from any of your ads, be they CPM, CPC, or referral based.

Thank you for reading,
Edward

Useful Advices For Affiliate Marketers - Beginners Part 1

Affiliate programs can be a big source of revenue. The key to maximizing your earnings is engaging your readers. Unlike traditional ads where you are paid for impressions or clicks, affiliates are only paid when/if a specific action is performed. The action might be a purchase or signing up for a newsletter, but regardless, you are not paid until you've compelled your readers to act.
With that in mind, here are the Top 10 Commandments for affiliate marketing success.

1. Know your potential customers
The most successful way to use affiliate programs is to anticipate and meet the needs of your readers. Consider why they are coming to your site. What are you providing that they are looking for? Make sure the affiliate products you are promoting provide a solution to your audience's problems.

If you are writing about sports, don't put up affiliate ads for printer toner just because everyone has a printer and those programs have a high payout. The people who are coming to read commentary or get stats for their favorite teams aren't thinking about those things when they're on your site.
The more relevant the ads are to your readers, the more likely they will use them.

2. Never lie

Readers are savvy. They know an affiliate link when they see one. If you break their trust by promoting a product you don't believe in or take advantage of their visit with too many ads, they will leave and never come back.
It is your repeat visitors that will drive traffic. They are the ones who will give you linkbacks, spread the word, and recommend your site as the go-to place for valuable content. You need to build a relationship based on genuine content.
If your visitors don't think you're being honest, they won't read anything else you have to say.

3. Try to help them

Think of affiliate ads as additional resources that complement your content. Give value to your content by making it helpful, useful, and informative.
Don't put up a list of your favorite books, hoping people will click on the affiliate link, purchase the books (just because you listed them), so you can cash in on a sale. Take some time to write a detailed review, and use affiliate ads to point them in the right direction if they decide to act on your information. That's what affiliate ads are for. If you write a great review recommending a book and readers buy the book because of it, you should get something for that.
But just throwing out links to products with no rhyme or reason will result in a quick exit by visitors.

4. Be Transparent
Always disclose your affiliations. Your readers will appreciate your honesty, and will feel better about contributing to your earnings. If they sense that you are being less than honest about your affiliations, they are savvy enough to bypass your link and go directly to the vendor just to avoid giving you referral credit.

Honesty and full disclosure is a necessary part to building a loyal reader base. They know they are supporting you by using your referral links. Make them happy and eager to do so.

5. Choose the most suitable product
Take the time to go through all the different options for products or services available through the programs. Put some thought into which products or services your readers may need or like. Also, change the ads around often, try different ones, and use different graphics and text to see which are the most effective.
It may take some time before you figure out the best formula, and you may also find that you need to continually rotate ads to attract more attention.

Which Affiliate Program To Join?

When you are looking for an affiliate program to market, you’re better off starting with a product you know about and are familiar with. When the time comes to start writing your ads, personal knowledge of the product or service you are marketing is a big advantage.

Which product or service to choose to market?

As you search for potential affiliate programs to join and market, keep in mind that the more you know about the products or services offered, the better. This is especially important when you are new to the business. The more you know about the product what people like or dislike about it, how it compares to competing products in price, performance, and value, and what sets it apart from the competition the easier it will be for you to write effective ad copy and identify the appropriate keywords and phrases to trigger these ads. As you become more familiar with this process, you may eventually be able to rely on your own research to educate yourself on potential new affiliate programs, but in the beginning, when you have so much else to learn, it will pay to focus on products and services you already know quite well.

Research you affiliate company

Make sure you have a clear understanding of all aspects of the affiliate programs you advertise before you start running ads. Commission structures, payment methods, and a host of other concerns should be addressed before you actually start paying to promote any affiliate program.

The commission system in the program

The most important of these concerns is, of course, the commission structure itself. Make sure you know what your goal is. More specifically, make sure you know what the affiliate program will pay you for, and how much. Will you receive a percentage of sales or just a percentage of revenue? (Revenue is the net profit on the sale, not the entire sale price.) Are you paid for downloads, form completions? Are your commissions tied to paid memberships or free registrations? Speaking of registrations, will you be paid for each registration or only for those that go on to become active members? Does the program have performance tiers or bonuses, and, if so, what must you do to trigger them?

Commission Payment Methods and Terms

The standard in the industry is for advertisers or affiliate networks to issue payments every 30 days. If you see terms that specify 60 or 90 days, you should be aware that you will be spending on advertisements for up to three months before you ever see a dime in return, and you need to plan accordingly. Do the companies with whom you do business charge for payment by check? Do they offer direct deposit? As a general rule, search marketers, including myself, prefer to receive payments in the form of electronic fund transfers that go directly into their checking accounts. Most advertisers and networks will allow this, as well as the option of receiving a check in the mail, but they generally charge extra for mailing a paper check.

Check the minim balance payment

Almost all advertisers issue payments only when the affiliate has reached a minimum level (often $25-$50). Many offer lower limits for direct deposit than they do for checks.

Payment for Returning Referrals (Referral Period)

Sometimes, you’ll refer customers to a site who won’t buy anything right away. They’ll look around other sites and make a purchase on a future visit. Look for programs in which merchants have a referral period during which they will issue you a commission if one of the people you have referred makes a purchase on a future return visit.

Chargebacks and Returns

Chargebacks and returns are the bane of all retailers, but they are a fact of life. The person who buys something as a result of a referral by you might well return it eventually. Most merchants have a chargeback period a period of time in which the customer can return the product for a refund. If so, your commission will be debited. Merchants who have a return policy tend to have a better conversion rate, because consumers are more likely to buy from them. But the same policy might result in your commission being taken away if the item is returned. There’s nothing you can do about such a policy, but it’s good to be aware of it so you aren’t surprised when a percentage of your commissions are eventually reversed.

Quality of a Company’s Online Presentation

Would you buy a product from the company you advertise as an affiliate? You should refer to merchants that have effective online presentation lots of photos, clear information about brand names, model numbers, sizes, colors, and other variations, and a clear purchase path. The purchase path is the path that leads from the product description page to the checkout area. Don’t send customers to a site that is loaded down with lots of intrusive pop-up ads and other distractions. These distractions will lower your conversion rate. Also, know whether your affiliate program offers special discounts and promotions. Besides inducing purchases, you can mention those incentives in your own affiliate ad.

Quality of the Merchandise

Affiliate advertising is an impersonal thing. It’s not like going into a retail store and testing the merchandise to see how it feels and looks. It’s actually easy to lose sight of the fact that you are promoting real products and services. But quality is something to keep in mind when you are choosing products to promote. Just imagine how you would feel if you were referred by a web site to a product that turned out to be of inferior quality? Poor quality or overpriced merchandise is more likely to be returned. Check for testimonials and references from existing customers to find out about the quality of goods.

Research the reputation of your merchant

Obviously, you don’t want to strike up a relationship with a merchant that isn’t going to pay you on time or one that has generated a slew of complaints from other customers and affiliates. If you sign up with an affiliate program through a network, chances are you won’t run into many bad apples. Nevertheless, you should try to avoid merchants who already have a bad reputation. If you can find other affiliates (through a discussion board or newsgroup) who use the merchant, ask about that company’s reputation.

Thank you for reading,
Edwar